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SheScales Path to Scale: Pitch Decks
As a founder, creating a clear and impactful pitch deck is crucial at any stage of the fundraising process. To secure funding it is important to know how to maximize your deck to highlight the most important aspects of your business and provide investors with the information they need to make an educated decision. For the female founder, creating the perfect pitch deck also comes with an awareness that women only receive 2.7% of venture funding. One critical part that is often overlooked in presentations is the marketing. This panel discussion will focus on the marketing section and provide you with the insight you need to build a winning pitch deck from the perspective of industry experts and founders who have successfully secured funding for their companies. Come learn what you need to create your own pitch deck and jumpstart your fundraising efforts!

Sep 23, 2021 11:00 AM in Pacific Time (US and Canada)

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Bianca Padilla
Co-founder & CEO @Carewell
Bianca Padilla is the CEO and co-founder of Carewell, a family-founded company that simplifies life for caregivers by providing personalized service, compassionate content, and expert-vetted home care products. A graduate of New York University with a B.A. in Economics, Bianca attended the Disney Institute and formed the Charlotte chapter of Aging 2.0, for which she currently serves as an ambassador. Prior to founding Carewell, Bianca worked as a software engineer at LiveNinja and as an analyst for CCMP Capital Advisors and Pantheon Ventures. A Miami native, Bianca enjoys spending time with her co-founder husband Jon and dog Henry, traveling, being an unabashed foodie, and reading books about entrepreneurship, leadership, tech, and comedy.
Kate Delhagen
Founder & President @Oregon Sports Angels
Kate Delhagen moved to Portland, Oregon, in 1999, inspired by the state motto, “She Flies With Her Own Wings.” In 2017, after a 12-year stint at Nike, she created and established Oregon Sports Angels, the only angel investor network in the country focused exclusively on early stage sports product and tech companies. In 4 years, the network has grown to more than 40 members, and has invested more than $5 million across 15 companies. Kate is also a board director for several Pacific Northwest consumer companies and non-profits, an active Princeton alumni, and a former pro triathlete.
Sara Moorthy
President & Managing Partner @Leavened
Sara leads the strategy group at Leavened with more than 20 years of experience in performance marketing, media, and data analytics. Sara helps her clients develop strategic marketing plans, design marketing infrastructures to support the measurement of marketing, and establish tools for campaign measurement. Prior to starting at Leavened, Sara has worked as a strategic planning and analytics lead at DraftWorldwide (Now FCB), Y&R/Wunderman, McCann Relationship Marketing, and Publicis. Her clients have included Google, GoPro, Microsoft, Intuit, Adobe, Electronic Arts, and Toyota. Sara graduated from Indiana University’s Kelly School of Business with a Bachelor’s of Science and earned a MBA and a Masters in International Business from Pepperdine University.
Jane Crisan
Chief Operations Officer & President @Rain the Growth Agency
Jane Crisan is passionate about using technology and data to guide informed marketing decisions and has 30+ years of experience in brand building, digital marketing, traditional advertising, and analytics. Jane is the President & COO of Rain the Growth Agency, a DTC creative and media advertising agency, consistently ranked as one of the top independent (and women-led) advertising agencies in the nation. Founded in 1998, the agency specializes in scaling brands by utilizing smart creative, advanced media management, and powerful analytics technology–achieving unbeatable success for its clients. The agency has supported many startup companies such as Mercari, Chewy, Mirror, Calibrate, and Carewell, as well as household names that include LendingTree, Humana, Bissell, and USAA.